The Cost of Delay

Two people looking at a large clock
  • The value you would get from releasing a feature earlier is lost
  • The value of a feature degrades the longer it takes to get a feature get out
  • The longer it takes to get a feature out the door, the longer it takes to get feedback, and this has a cost because the resulting adjustments are larger and more expensive
  • Risk is increased the longer it takes to address the risk. As just one example, high performing companies were able to very quickly address the log4j zero day issue. Companies with slower release cycles took significantly longer, and were under much higher risk due to these delays.
  • You can easily lose customers to competitors who are more responsive and agile and who are able to deliver more features in a given time period.

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